Privacy Policy

Effective Date

22/05/2025

1. Who We Are

This app is operated by Launchpad (Pty) Ltd, a private limited company registered in South Africa.

Rightful owner of the Huawei version of LifeForm:
Please note that for the Huawei App Gallery version of this app, the owner is freelance developer Dawid Marthinus Francois Olivier and as such will be listed under this name in the Huawei App Gallery Connect Store. Registered address 17 Petunia Street, Bryanston, 2191. dawie@nyxtek.co.za

Company Name:

Launchpad (Pty) Ltd

Registration Number:

2025 / 414612 / 07

Registered Address:

Unit 63 Ambleside,

56 Ballyclare Drive,

Bryanston,

Johannesburg,

Gauteng, 2021

South Africa

Contact:

help@lifeformapp.io

Launchpad (Pty) Ltd is the data controller for the purposes of the General Data Protection Regulation (EU) 2016/679 (GDPR) and the Protection of Personal Information Act, 2013 (POPIA).

2. Who Can Use LifeForm

LifeForm is intended for use only by individuals aged 18 and older. We do not knowingly collect personal data from individuals under 18. If you are a parent or guardian and believe a minor has provided us with personal information, please contact us immediately.

3. What Data We Collect

We collect the following categories of data, either from you directly or through third-party integrations:

A. Personal Information

- Name, email address, profile photo (optional)
- Account and login credentials

B. Health & Wellness Data

Depending on what you choose to share or connect:

- Steps walked, distance traveled
- Activities and workout types
- Calories burned, floors climbed
- Weight, height, gender
- Resting heart rate (RHR), heart rate data
- Blood pressure
- Sleep and recovery insights
- Mood and mental wellness check-ins

Note: This list is not exhaustive. As LifeForm evolves, we may collect additional types of data based on new features, user inputs, or integrations with third-party health platforms. All such data will remain protected and subject to this Privacy Policy.

C. Device & Usage Data

- Mobile device type and OS
- App version and usage metrics
- Approximate location (e.g., timezone or elevation detection)

4. How We Collect Your Data

- When you create a LifeForm account or interact with the app
- When you voluntarily input data (e.g., mood check-ins, weight)
- When you connect third-party platforms like:

- Apple Health
- Health Connect
- Fitbit
- Garmin
- Huawei Health
- WHOOP
- Others as integrations expand

You always have control over what permissions you grant. You can revoke access to specific data sources at any time via your device or LifeForm settings.

Apple Health / HealthKit Integration

LifeForm integrates with Apple Health to enhance your participation in challenges. With your permission, we request access to read data such as steps walked, calories burned, flights climbed, basal metabolic rate (BMR), and heart rate, where available. We do not write any information to your Apple Health records, nor do we share your Apple Health data with any third parties. Your privacy is treated with the utmost importance.

Health Connect Integration (Android)

Health Connect Data

a. Collection and Usage of Health Data:

We are committed to safeguarding the privacy and security of all users. LifeForm may request access to health-related data from your wearable device or health platform—including, but not limited to, steps, floors climbed, calories burned, and recorded exercise activities. This data is used exclusively to enhance your in-app experience and support health and fitness features.

Granting access to this information is entirely optional and remains under your control. Please note, however, that certain features or functionalities may be limited depending on the type and extent of data you choose to share.

b. Purpose of Health Data Access:

LifeForm uses health-related permissions to track your daily steps, floors climbed, and other activity data that you have explicitly granted access to. All such data is processed locally on your device and is not shared with any third parties.

In certain cases, LifeForm may use your recorded exercise activities alongside your active calories burned to calculate step equivalents. We may also request access to your total calories burned to help ensure a fair experience for all participants and to allocate steps accurately.

You maintain full control over the health data shared with LifeForm. Please be aware that limiting access to specific data may affect the availability or accuracy of some features within the app.

c. User Consent:

By using LifeForm, you provide your explicit consent to the collection and use of health-related data as described in this Privacy Policy. You have full control over which permissions you grant, and can manage or revoke access at any time through your device or app settings. While the app will continue to function without certain permissions, please note that limiting access to specific data may impact the availability or performance of some features.

d. Security Measures:

LifeForm implements robust technical and organizational safeguards to ensure the confidentiality, integrity, and security of your health-related data. These measures include industry-standard encryption protocols and secure data storage practices designed to prevent unauthorized access, loss, or misuse.

e. Data Retention:
LifeForm retains health-related data only for as long as necessary to fulfill the purposes described in this Privacy Policy or to comply with applicable legal obligations. You may request the deletion of your data at any time by using the account deletion feature within the app or by contacting our support team at help@lifeformapp.io.

f. Third-Party Services:

LifeForm does not share your health-related data with any third-party services, advertisers, or external entities. We do not sell, trade, or otherwise disclose personal or health data for commercial purposes.

Huawei Health Integration

Huawei Health Data

a. Collection and Usage of Health Data:

The Huawei App Gallery version of LifeForm is listed under independent freelance software developer Dawid Marthinus Francois Olivier and NOT Launchpad or LifeForm Pty Ltd. We are committed to respecting the privacy and security of our users. LifeForm may request access to certain health-related data—such as steps and flights climbed—among other relevant metrics. This information is collected solely to support core app functionality and to enhance your overall health and fitness experience.

b. Purpose of Health Data Access:

LifeForm makes use of health-related permissions to track daily steps, floors climbed, and other data you have elected to share. This information is processed locally on your device and is not shared with any third parties.

c. User Consent:

By using our app, you explicitly consent to the collection and usage of health-related data for the purposes outlined in this privacy policy. You have the option to grant or deny these permissions within the app settings.

d. Security Measures:

LifeForm retains health-related data only for as long as necessary to fulfill the purposes described in this Privacy Policy or to comply with applicable legal obligations. You may request the deletion of your data at any time by using the account deletion feature within the app or by contacting our support team at help@lifeformapp.io.

f. Third-Party Services:

If you reside outside of the European Union and choose to connect Huawei Health to LifeForm, please be aware that the data you share—such as, but not limited to, steps walked and elevation information—will be transferred to an EU-based data center governed by GDPR data protection standards. If you prefer not to have your data transferred internationally, we recommend that you do not connect Huawei Health to the app.

Fitbit Integration

LifeForm integrates with Fitbit to support your participation in challenges and related app features. With your permission, we request access to data you choose to share—such as, but not limited to, steps walked, calories burned, basal metabolic rate (BMR), and heart rate data, where available. We do not write any data back to your Fitbit account, and we do not share your Fitbit data with third parties. This information is used solely to support your participation and display your progress within the LifeForm challenge environment.

Garmin Integration

LifeForm integrates with Garmin to enable your participation in challenges and related app features. With your consent, we request access to the data you choose to share—such as, but not limited to, steps walked, calories burned, basal metabolic rate (BMR), and heart rate data, where available. We do not write any data to your Garmin account, nor do we share your Garmin data with third parties. The data is used exclusively to support your challenge participation and to reflect your progress within the LifeForm app.

5. Why We Collect Your Data

We use your data to:

- Track and display your progress toward wellness goals
- Enable wellness challenges, gamified activities, and team features
- Convert workouts and health metrics into points or scores where applicable
- Personalize feedback, insights, or recommendations
- Generate de-identified reports for corporate wellness partners (if applicable)
- Improve the app and troubleshoot bugs
- Communicate important updates and features

We do not sell your data, use it for advertising purposes, or share it with third parties without your consent.

6. Legal Bases for Processing (GDPR)

We rely on the following legal grounds to collect and process your personal data:

- Consent: You grant permission via in-app settings or device integrations
- Contractual necessity: To deliver the app features and services you request
- Legitimate interest: For usage analytics, improvement, and security
- Compliance with legal obligations: Where required by law

7. Where We Store Your Data

All data is securely stored in Microsoft Azure’s Europe West (Netherlands) data center.
- For hard drive-level protection, we use AES-256 encryption
- All databases (SQL Server) are encrypted using Transparent Data Encryption (TDE)
- When transmitting data between the app and our servers, we use Transport Layer Security (TLS) 1.3

These systems are designed to protect the confidentiality, integrity, and availability of your information.

8. Payments & Purchases

LifeForm does not collect or store your credit card or payment information. All purchases made through the app are processed securely via third-party app stores (Apple App Store, Google Play, Huawei AppGallery, etc.).

For individual users, a subscription or one-time purchase may be required to access certain features. If you are part of a corporate wellness challenge, access may be provided and paid for by your employer.

We may receive non-sensitive purchase metadata (such as subscription status) from the relevant store, but we never have access to your full payment details.

9. Data Sharing & Integrations

We may share your data only with:

- Third-party platforms you explicitly connect (e.g., Apple Health, WHOOP)
- Service providers (e.g., secure cloud hosting, analytics tools) under strict data processing agreements
- Corporate wellness program managers, but only in de-identified, aggregated form
- Legal authorities, if required by applicable law

We do not share your identifiable personal or health data with advertisers or unrelated third parties.

10. Your Rights

You have the right to:

- Access the data we hold about you
- Correct inaccurate or outdated data
- Request deletion of your account and data
- Withdraw consent at any time
- Object to data processing (where applicable)
- File a complaint with your local data protection authority

Deleting your LifeForm account inside the LifeForm App
You may delete your LifeForm account and associated personal data at any time. This can be done directly within the app (via the account or settings menu) or by contacting help@lifeformapp.io. Deletion is permanent and removes your profile, progress, and stored data from our systems.

11. Data Retention

We retain personal data only as long as necessary to provide our services or as required by law. Once your account is deleted, your data is securely removed within 30 days, except where legal retention requirements apply.

12. Security Practices

We take data security seriously and apply multiple layers of protection, including:

- AES-256 encryption for all stored data
- Transparent Data Encryption (TDE) for our SQL databases
- TLS 1.3 for secure communication between app and server
- Role-based access control for employees and service providers
- Security audits and updates to maintain best practices

13. International Users

If you are located outside of South Africa or the EU, your data will be transferred to and processed in the EU (Netherlands). We apply GDPR-compliant protections for all users, regardless of location.

14. Cookie & Tracking Technologies Disclosure for LifeForm

14.1 Use of Cookies and Tracking Technologies

While LifeForm is primarily a mobile application, we may use cookies and similar tracking technologies on our website or any web-based components of the platform to improve functionality, enhance user experience, and support analytics.

Cookies are small text files that are stored on your browser or device when you visit a website. They help us remember your preferences, recognize repeat visits, and gather usage data to better understand how visitors interact with our content.

14.2 Types of Cookies We May Use

· Essential Cookies: Required for the website to function properly. These include login sessions, security features, and access control.

· Performance & Analytics Cookies: Used to analyze how users access and navigate our website. For example, we may use tools like Google Analytics or Firebase Analytics.

· Functionality Cookies: Enable the site to remember choices you make (such as language or region) and provide enhanced features.

· Advertising or Retargeting Cookies (optional): If implemented in the future, these cookies may track browsing habits for remarketing campaigns. If used, we will update this disclosure accordingly.

14.3 Third Party Tools

LifeForm may use third-party services that deploy their own cookies or tracking mechanisms on our behalf. These include, but are not limited to:

· Google Analytics

· Firebase Analytics

· Facebook Pixel (if activated for ads/remarketing)

· Other campaign or usage analytics tools

All such tools are used in compliance with applicable data protection laws and subject to vendor data processing agreements.

14.4 Your Choices and Controls

You have the right to control the use of cookies and tracking tools:

· You can adjust your browser settings to refuse cookies or alert you when cookies are being sent.

· For analytics opt-outs, you may use browser add-ons such as the Google Analytics Opt-Out Browser Add-on.

· If you decline or disable cookies, some parts of our website may not function properly.

14.5 Cookie Consent

By continuing to use our website, you consent to the use of cookies and tracking technologies as described in this notice. Where required by law, you will be presented with a cookie banner allowing you to accept, reject, or customize your cookie preferences.

14.6 Changes to This Cookie Notice

We may update this cookie notice from time to time to reflect changes in law, technology, or our practices. Material updates may be communicated via our website.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If changes are material, we will notify you via email, in-app message, or a prominent notice on our website.

Your continued use of LifeForm after changes become effective means you accept the revised policy.

16. Contact Us

If you have questions, concerns, or want to exercise your privacy rights:

Email: help@lifeformapp.io

Mail:

Launchpad (Pty) Ltd
Unit 63 Ambleside,

56 Ballyclare Drive,

Bryanston,

Johannesburg, 2021,

South Africa

User Agreement

By downloading, registering for, or using the LifeForm app, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy. This policy is readily accessible at all times within the app and via our website.